In recent years, rising disposable income has aided the growth of India’s beauty and personal care market. The beauty and personal care business in India has a golden potential to expand enormously, thanks to rising disposable income, demand for better products, and a growing expectation among Indian consumers to look well. In terms of development, cosmetics, fragrance, men’s grooming, and skincare are predicted to beat generic categories. Because generic categories like bath and shower, hair care, and oral care already have high penetration and are well-established, growth will be slow. These sectors are dominated by multinational conglomerates with brands that provide practical benefits and high value for money. Herbal cosmetics are seeing sisignificant increase as people become more aware of the disadvantages of using chemical cosmetics on a regular basis.